Hello! My name is Thu (Thư). I’m a product designer and a UX lead based in Sài Gòn, Vietnam.
For the last five years, I’ve led product design at Anduin, a B2B SaaS startup creating products for fund managers, law firms, and investors in the world of private markets. I love finding simplicity and elegance within complex systems and crafting thoughtful user experiences. Working with talented, funny, and honest people on challenging problems in this niche space has been immensely rewarding. Before Anduin, I designed e-commerce experiences for clients worldwide across various industries at SAI Digital. Prior to that, I was a designer at the cryptocurrency exchange Liquid (acquired by bitFlyer).
In my free time, I read, journal and write, run, play with AI tools, and catch up with my friends (when I’m not sending them memes). You can read about what I’m doing now, why I started this blog, or how this site is built.
I like connecting with new people. You can always email me or message me on Bluesky.
